Blog
No listicles. Just what I've learned doing the work.
AI Search
When someone asks ChatGPT, Claude, or Perplexity about your category, one of three mechanisms decides whether you're named: training data, retrieval, or live search. Here's how each one works and where your leverage actually sits.
9 min readAI Search
Google reads keywords. LLMs read entities. A business name appearing as 'Acme', 'ACME Corp', and 'Acme Corporation' looks like three unrelated companies to a retrieval system — here's how to fix that and why it matters more than keyword density now.
10 min readAI Search
There's no Search Console for ChatGPT. Here's the manual tracking method that actually works, the proxy signals that predict visibility, and the dashboard structure worth building before your competitors do.
9 min readAI Search
ChatGPT, Claude, and Perplexity retrieve differently, but they share one bias: semantic clarity beats keyword density. Here's the retrieval mechanism, and the six tactics that actually move citation probability.
10 min readAI Search
Perplexity, Claude, and Google AI Overviews don't rank a list of ten pages — they compose one answer from several. AEO is the discipline of optimizing to be the passage that gets lifted into that answer.
9 min readAI Search
AI Overviews only pull from pages already ranking in Google's top results — so the path here starts with traditional SEO, then adds a second, distinct layer of extraction-friendly structure and E-E-A-T.
8 min readAI Search
ChatGPT's browsing and search modes are built on Bing's index, not a separate crawl. If you're not optimized for Bing, you're invisible to ChatGPT's live retrieval — regardless of how well you rank on Google.
8 min readAI Search
Perplexity's audience is researchers and knowledge workers, and its ranking algorithm rewards methodology, citation density, and recency over traditional backlink authority. Here's how to earn it.
9 min readAI Search
Three companies, three different GEO strategies, three measurable outcomes — a B2B SaaS platform, a local service business, and a research-led firm. Here's exactly what they changed and what moved.
10 min readStrategy
Impressions are not a business outcome. Here's the short list I report on, and what I ignore on purpose.
6 min readAI Search
Ranking on Google and getting recommended by ChatGPT are related but separate problems. What actually moves the second one.
7 min readTechnical
Rendering, redirects and route sprawl quietly cost more organic revenue than any content decision you'll make this year.
5 min read