Strategy
The four SEO metrics that actually matter to a founder
Impressions are not a business outcome. Here's the short list I report on, and what I ignore on purpose.
6 min readBlog
Notes on search, written for people who have to ship
No listicles. Just what I've learned doing the work.
AI Search
Getting your brand cited by AI assistants
Ranking on Google and getting recommended by ChatGPT are related but separate problems. What actually moves the second one.
7 min readTechnical
Your technical debt is an SEO problem
Rendering, redirects and route sprawl quietly cost more organic revenue than any content decision you'll make this year.
5 min read