Project work and case studies

Ran Google Ads and Google Shopping for a UAE-based fitness equipment brand — Shopping campaigns, Performance Max and a fully-approved Merchant Center product feed. Over an eight-month reporting window (Jan–Aug), the account carried $184K in ad spend against 8.88K recorded purchases at a $20.68 cost per conversion, with the product feed holding 100% active/approved status across Shopping ads and free listings.

Ongoing Facebook Page and Group management for an IT education brand — content scheduling, moderation and community growth. The Page carries 68.1K likes; the companion Facebook Group held 4,728 active members in a 28-day window with 555 membership requests processed (373 approved) and 100 posts published in the period, a 5% increase on the prior month.

Search campaign built and managed for a lead-generation client. Over the reporting period the account produced 434 clicks at a 25.58% conversion rate — 111 conversions — against $3.55K in spend, well above typical benchmarks for the category.

YouTube channel management spanning video SEO and subscriber growth for multiple channels. One channel grew to 2,614 subscribers with 4.1K views and 4.7K watch hours in a 28-day window; another reached 32,279 lifetime views with 4.1K watch-time hours and +1.4K subscribers gained. On the video SEO side, on-page optimisation (title, tags, description, cards, end screens, pinned comment) took a fashion-and-lifestyle channel's vidIQ SEO score to 93.7/100.

Authority-building campaign for an industrial metal fabrication manufacturer. Built and tracked a structured directory and citation programme targeting commercial terms like 'fabrication service' and 'metalworking service', with every submission logged and verified rather than fired and forgotten.

Trainer and assessor on a government-funded artificial intelligence skills programme run through the Department of Youth Development, delivering and formally assessing learner batches across districts including Dhaka and Netrakona. Written assessment, evidence validation and results reporting against national competency standards.

A repeatable audit product covering technical SEO, on-page, site speed and Core Web Vitals, mobile usability, broken links, XML sitemap and robots directives, security and HTTPS, and competitor analysis — delivered as a report with a prioritised action plan rather than a tool export.

Local search optimisation for a service business — Google Business Profile, location targeting, citation consistency and on-page work aimed at the local pack.

A complete responsive website built on WordPress and Elementor Pro, structured for conversion and search visibility from the start rather than optimised afterwards.

A recurring audit engagement covering technical SEO, Core Web Vitals, mobile rendering, broken links, redirects and WordPress security — manually reviewed rather than a tool export.