Services
Start with a diagnosis, move to implementation, add the AI-search layer when you're ready. Every engagement has a defined outcome rather than an open-ended retainer.
Services
Four ways to work together, from a one-off diagnosis to an ongoing growth system. Most engagements start with an audit.
Tier 1 — Strategic entry
Find out exactly what's holding the site back.
A full diagnostic of your website and search presence: technical SEO, on-page, content gaps, competitor position, AI-search visibility and conversion structure — delivered as a prioritised roadmap your team can act on.
Tier 2 — Implementation
The work, shipped — not just the advice.
Ongoing SEO execution built around topical authority: technical fixes written as tickets your developers can ship, a content architecture mapped to real buying intent, and the internal linking that ties it together.
Tier 3 — Advanced
Built for search engines and for AI assistants.
Everything in the SEO system, plus the layer most consultants haven't built yet: generative engine optimisation, entity building, AI-assisted content systems and the automation that keeps leads moving without manual work.
Tier 4 — Executive
A senior second opinion, on retainer.
Monthly strategic advisory for founders, agencies and marketing teams who have the people to execute but want an experienced hand on direction, prioritisation and quality control.
FAQ
I design and build the system that turns search visibility into revenue: technical SEO so a site can be found, content architecture so it's understood, AI-search optimisation so assistants recommend it, and conversion structure so the traffic turns into enquiries. Most businesses don't have a marketing problem — they have a system problem.
Technical fixes can move things within four to six weeks. Content-led authority is usually a three to six month curve, and compounds after that. I'll tell you which one your situation calls for before you commit to anything.
GEO — generative engine optimisation — is the work of getting your brand named inside AI assistants like ChatGPT, Perplexity and Google AI Overviews. If your buyers are researching with an assistant, then yes. It shares a foundation with SEO but the optimisation unit is the passage and the entity, not the page.
I work with them. Recommendations are written as tickets with acceptance criteria in whatever format your team already uses, and I stay available while they ship. SEO work that lives in a separate document owned by a separate team does not get done.
Yes. I'm an NSDA-certified Trainer and Assessor working in Competency-Based Training & Assessment, and I've trained and assessed over a thousand learners in SEO, digital marketing, AI tools and freelancing. I deliver corporate training and workshops alongside client work.
Send your website and what isn't working. You'll get an honest reply — including if I think you don't need me yet.
Send your website and what isn't working. You'll get an honest reply within two business days — including if I think you don't need me yet.