Growth work, structured as a value ladder

I design and build the system that turns search visibility into revenue: technical SEO so a site can be found, content architecture so it's understood, AI-search optimisation so assistants recommend it, and conversion structure so the traffic turns into enquiries. Most businesses don't have a marketing problem — they have a system problem.

Technical fixes can move things within four to six weeks. Content-led authority is usually a three to six month curve, and compounds after that. I'll tell you which one your situation calls for before you commit to anything.

GEO — generative engine optimisation — is the work of getting your brand named inside AI assistants like ChatGPT, Perplexity and Google AI Overviews. If your buyers are researching with an assistant, then yes. It shares a foundation with SEO but the optimisation unit is the passage and the entity, not the page.

I work with them. Recommendations are written as tickets with acceptance criteria in whatever format your team already uses, and I stay available while they ship. SEO work that lives in a separate document owned by a separate team does not get done.

Yes. I'm an NSDA-certified Trainer and Assessor working in Competency-Based Training & Assessment, and I've trained and assessed over a thousand learners in SEO, digital marketing, AI tools and freelancing. I deliver corporate training and workshops alongside client work.

Send your website and what isn't working. You'll get an honest reply — including if I think you don't need me yet.