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Resources, products and packages

Free tools you can use today, digital products in production, and service packages priced against your actual scope rather than an invented rate.

Free resources

No email required — just download

Checklist

Website SEO Audit Checklist

Free

The 40 checks I actually run on a site, in the order I run them — crawl and indexation first, because a crawl problem makes every content fix invisible.

  • 40 checks across 7 areas
  • Crawl, rendering, on-page, content, E-E-A-T, schema, measurement
  • Notes on why each check matters
  • 3 pages, print-friendly

Framework

The GEO Framework

Free

Six layers to being named by AI assistants, in build order. The foundation work most GEO advice skips — which is why most GEO effort produces nothing measurable.

  • Retrievability → entity clarity → answer-first content
  • Third-party presence, structured data, measurement
  • What to do at each layer
  • 2 pages, print-friendly

In production

Being built now. Listed here rather than sold early — you'll be able to buy them when they exist.

Templates

AI Marketing Prompt Library

In production

A working set of prompts for keyword research, content briefs, competitor analysis and reporting — the ones that survived real client work.

  • Research, briefing, analysis and reporting prompts
  • Notes on where AI helps and where it quietly hurts quality
  • Copy-paste ready
Tell me when it's ready

Playbook

Freelance Client Acquisition System

In production

Positioning, profile optimisation, proposals and follow-up for Fiverr, Upwork and Freelancer.com — built from a decade of marketplace work and 1000+ learners.

  • Marketplace positioning and profile structure
  • Proposal templates that get replies
  • Client acquisition and follow-up sequence
Tell me when it's ready

Service packages

Each package is an orderable starting point. Final pricing is confirmed against your objective, timeline and delivery requirements — not published as an invented rate.

Strategy Package

Authority diagnostic

A focused review of the positioning, search, offer and conversion constraints holding the next move back.

Discovery brief + prioritised action map

Scope-based quote

View details

Growth Package

Search system sprint

A defined build around SEO, AI-search visibility, content architecture, technical direction or a conversion pathway.

Agreed delivery plan + implementation scope

Scope-based quote

View details

Capability Package

Freelance readiness review

A practical review of your offer, portfolio thinking, marketplace positioning and client-ready operating system.

Readiness review + next-step plan

Scope-based quote

View details

How ordering works

  1. 01

    Choose a starting point

    Pick the package closest to what you need. Not sure? Send the problem instead and I'll tell you which one fits.

  2. 02

    Send your brief

    Share the goal, the context and your timeline. I'll confirm what's in scope and what isn't before anyone pays anything.

  3. 03

    Confirm and start

    Scope, final price and payment instructions follow the review. No payment details are published on this page.

No mobile-banking number, API key or payment credential is displayed in this storefront. Payment instructions are issued only after scope review.

Not sure which one you need?

Describe the problem instead of picking a package. I'll tell you which starting point fits — or that none of them do.